Category: Brand


Geniegoods Branding

2018 roared in like a lion and I’ve been non-stop designing on some really exciting projects. This is long overdue, but am so proud to unveil the Geniegoods logo. The main concept behind this is an origami heart that has a folded genie tail trailing behind it and is connected to the logotype, Geniegoods. More to come on business cards and website.


One Heart Melrose

Every since my family moved to Melrose, I have felt that the city welcomed us with open arms. When the Melrose Human Rights Commission and the City of Melrose held a contest to redesign the logo, I jumped at the opportunity to show my love and pride for Melrose. I was moved to create a symbol that encapsulates the city’s sense of love and community. I wanted to send a clear message that Melrose is welcoming and that we rise up for equality with One Heart Melrose.

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Pickaxe Consulting Branding

David Arslanian, a seasoned entrepreneur and executive, came to me to help him with his brand for his new company. Pickaxe Consulting focuses on his core strengths of organization development, fundraising and initial market development for start-ups, strategic partnerships and acquisitions.

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Case Study: Edible Ventures Group Logo

Project Overview

Branding concepts for Edible Ventures Group, a Food and Beverage Angel Group investing into early stage high growth consumer packaged goods brands.

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