Recently, I had the pleasure of creating a new brand for CarteBlock, a leading Asian Blockchain analytics agency, that provides high-quality reporting that covers the trends and detailed requirements of the industry that helps investors with decision-making in the blockchain industry.
The base font of the logo is Neutraface with some customizations to make it look more futuristic.
The custom font of the logotype is coupled with a abstract shape of a c “C” letter that encompasses an octagon shape in the center.
The asymmetric slices of it shows the unusual cuts that CarteBlock may view of data that will make up an insight, the diamond or gem with shades of violet to make it look more 3-dimensional.
The deep purples and violets in this color palette exude luxury and royalty. Side note: Ultra Violet is the Pantone Color of the Year (2018) so this would be on-trend.