David Arslanian, a seasoned entrepreneur and executive, came to me to help him with his brand for his new company. Pickaxe Consulting focuses on his core strengths of organization development, fundraising and initial market development for start-ups, strategic partnerships and acquisitions.


Pickaxe Consulting Logo



The pickaxe illustration is the foundation of his logo and is a nod to his past career life as a landscaper. The pickaxe logotype denotes mining of data and breaking new ground before building and attaining new pinnacles.


Bo Tsang DiMatteo branding design: Pickaxe Consulting Alternate Horizontal Logo


“My project was trying to tie my first startup to a more established firm perception and Bo nailed it. Not an easy task but within a few iterations we had the logo and I could not be more pleased!”
David Arslanian