WorkLife
[heading text=”BRANDING”]
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Branding concepts for WorkLife, based in Melrose, is a company that provides shared workspace outside of their home offices, a sense of community and access to additional amenities such as childcare and a gym membership.
March 24, 2020 – Logo Round 1
These concepts show the logo against a mood image, full color logo, logo reversed out in white and in black and color palette. All these logos can be distilled into a main icon or shape so that it would still be distinguishable as a small square mark. The colors in the palette include primary and accent colors. The suggested typefaces include a primary typeface for headlines and secondary typefaces is best utilized for body copy and for websites and apps.
Logo Concept 1
The drawing of a lotus leaf is an abstract “W” letter and symbolize balance and zen. The color palette is bright and vibrant to show the energy of the Melrose community.
Logo Concept 2
The mid-century modern typeface compliments the art deco and bohemian style of illustration above the name. The illustration is to show a roof or a structure to mean that Work Life is your work-home away from home. The color palette has a pop of gold and the rest of it is a bit more muted to contrast with the uber modern logotype to signify reliability and trustworthiness.
Logo Concept 3
This logo has a more bohemian and retro feel that shows the yin and yang of work and life. The logotype is elegant yet playful mid-century modern font with the ligatures. There’s a vintage feel of the colors but is still professional.
Logo Concept 4
This logo is more professional looking in both typeface and presentation. The slash signifies balance between work and life/health. It’s fierce and cool, with no frills or stress.
Logo Concept 5
This logo is also a play with the slash but in a more playful and energetic way. It’s like how worklife is one word and mark. The color palette is muted to contrast with the fun nature of the logo.
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