EDIBLE VENTURES GROUP

[heading text=”BRANDING”]

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LOGO CONCEPTS & COLORS

Branding concepts for Edible Ventures Group, a Food and Beverage Angel Group investing into early stage high growth consumer packaged goods brands.

September 7, 2015 – Logo Designs Round 6

FEEDBACK RECAP

Replace the “i” in name with the spoon.

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August 24, 2015 – Logo Designs Round 5

FEEDBACK RECAP

Illustrated fork in place of the spoon.

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August 17, 2015 – Logo Designs Round 4

FEEDBACK RECAP

Liked concept 3B2 with wings, the best. Angel wings should be more angel-like.

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July 29, 2015 – Logo Designs Round 3

FEEDBACK RECAP

Focus on 2A, 2C and 3B concepts.
2A1/3 with words side by side rather than stacked
2C1/2 with a different (slightly enlarged) font choice – concern is when it is shrunk down being legible.
3B2 with wings that are more obvious rather than napkins, ex:

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July 23, 2015 – Logo Designs Round 2

FEEDBACK RECAP

Make more conservative, more sharper. Like font from concept 2 & 3. Like color from concept 2, 3 & 5. Revise logo concept 2, 3 & 5 and try with “EVG” and “Edible Ventures Group”. Try version of logo with angel wings made up of forks.

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July 17, 2015 – Initial Design Concepts

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