The Sally Frank started the Melrose Farmers’ Market in 1994 and the market wanted a refresh of their brand and marketing materials. In addition to their weekly Farmers’ Market, they had year-round events like Farm to Table Tasting, Winter Markets and Farm Tours. I teamed up with the board of directors and marketing team to create a new unifying brand that exuded freshness and celebrates food throughout the marketing materials. The lively watercolored and illustrated vegetables and fruit and saturated photography compliment the cleanliness of the Melrose Farmers’ Martket logo.
ClientMelrose Farmers’ MarketRolesBranding, Design, Art Direction
