Sonicbids, an online gig submission site that hosts EPK (electronic press kit), wanted to shed it’s original brand from their start-up days to a more mature identity that would have mass appeal to the international players in the music industry. The foundation of the rebrand is to show off the yin and yang of the music industry – the artist and the promoter. The singing mouth that is a main component of the logo that is a common thread of the designed materials. This rebrand effort spans across the website, online and offline advertising, corporate sales materials, collateral, and partnership and sponsorship opportunities.
