EdLighten is a consultancy that helps employers lighten the financial burden of education. Craig Charlwood came to me to help him create his brand and online presence. I crafted a new logo that incorporates a lotus flower petals into pages of an open book. The logo represents giving insight and knowledge in the education finance industry. The font is customized to look cutting edge and the color palette contains fresh shades of blues and greens. In addition to his brand, I created business cards, powerpoint pitch deck, marketing collateral online advertising and website.
