The challenge was to create a fun and co-branded environment for an event for potential clients to get to know Scanscout and create buzz within the ad tech industry. Scanscout put on a concert, Summer Jam, for a very select few. For this VIP event, I designed a cohesive brand that included a logo, posters, invites, collateral, websites, sweepstakes and emails with an art deco flair that matched the beautiful Edison Ballroom NYC concert venue. Concert goers were surrounded by Scanscout messaging and branding for an unforgettable night featuring the talented Janelle Monae and Questlove.
