branding / web / interactive

WePlayed, a sports video social platform powered by athletes, fans and analytics, wanted to design an engaging product to create and personalize moments from games, easily share it and discover relevant highlights.


To enhance sports video sharing capabilities, we streamlined the workflow to add tags (like sports teams, plays, and athletes) and created a user-friendly way to create clips with slicing timelines. For quicker visual recognition, team colors were used to denote which team made the play or referenced in the comment in timelines or tags. The product helps in transform the passive viewing experience into an interactive and enriching experience that has contextual and player data to accompany the sports moments.


Branding, Concepting, Wireframing, UX, Design and Art Direction