Edible Ventures
branding
CHALLENGE
Branding concepts for Edible Ventures Group, a Food and Beverage Angel Group investing into early stage high growth consumer packaged goods brands.
SOLUTION
After extensive redesigns, the logo evolved into this. The bright blues of the palette really made the logo stand out and makes it fresh and modern. The spoon gives a sense of openness and serving and giving. It’s complemented with the stylized wings to give movement of taking off.
ROLES
Concepting, Branding