Loop :45

Loop :45 is a video platform that enables professionals to create and share, asynchronously, enabling everyone to connect on their own time, in :45 seconds or less. As the Creative Director and Founding Designer, I drive the development of the long-term vision for this startup and align the design goals with the company’s overall strategy to revolutionize professional short-form video communication. I oversee all design touchpoints, including branding, marketing materials, investor package, product design, mobile app and desktop dashboard, and video development. The unified and flexible brand makes the first-person-centric experience really shine in various channels and elevates the platform and UI to be sleek and dynamic.