CarteBlock

[heading text=”BRANDING”]

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Branding concepts for CarteBlock, a leading Asian Blockchain analytics agency, that provides high-quality reporting that covers the trends and detailed requirements of the industry that helps investors with decision-making in the blockchain industry.

April 18, 2018 – Brand Guidelines of Final Logo

[button url=”https://9yx9we.axshare.com/#g=1&p=carteblock_brand_guidelines” text=”CarteBlock Brand Guidelines”]

April 13, 2018 – Logo Round 5

Primary feedback:

#11 Looks good.

Can we see it in the horizontal style like #10?
The current size is not really a square. Would it look okay if we make the ‘block’ font size smaller? hmm..

Logo Concept 12

This is a play with shapes that hints at the geometric diamond block shape that replaces the “A in the logo. The asymmetric slices of it shows the unusual cuts that CarteBlock may view of data that will make up an insight, the diamond or gem with shades of violet to make it look more 3-dimensional. The base font of the logo is Neutraface with some customizations to make it look more futuristic.

[button url=”http://botsang.com/carteblock-logo-12″ text=”VIEW LOGO CONCEPT 12″]

 

April 12, 2018 – Logo Round 3

Primary feedback:

The Ultraviolet is our choice of colour

http://botsang.com/carteblock-logo-8 -> we like the symbol style.
http://botsang.com/carteblock-logo-6 -> we like the font. The symbol looks good, yet we can amend it look a little more like futuristic? Somehow you could apply the technique of the logo 8.

 

Logo Concept 10

This is a play with shapes that hints at the geometric diamond block shape that replaces the “A in the logo. The asymmetric slices of it shows the unusual cuts that CarteBlock may view of data that will make up an insight, the diamond or gem with shades of violet to make it look more 3-dimensional. The base font of the logo is Neutraface with some customizations to make it look more futuristic.

[button url=”http://botsang.com/carteblock-logo-10″ text=”VIEW LOGO CONCEPT 10″]

 

Logo Concept 11

This logo shape is a “C” letter that encompasses an octagon shape in the center. CarteBock is the analytical partner that surrounds the BlockChain industry. The colors are shades of purple that make this logo shape seem 3 dimensional. The base font of the logo is Neutraface with some customizations to make it look more futuristic.

[button url=”http://botsang.com/carteblock-logo-11″ text=”VIEW LOGO CONCEPT 11″]

 

 

April 9, 2018 – Logo Round 2

Primary feedback:
Overall, we love your design, yet the ‘blockchain’ feel is not there yet. Incorporate more blockchain in the logo with pixels, utilizing a blockchain imagery or decentralized concept. The examples of brands Yuree and Miles sent over were Kyber,  Ethereum, Blockchain, and BlockStream.

Liked the following:

 

Logo Concept 6

This is a play with shapes that hints at the geometric diamond block shape that replaces the “A in the logo. The asymmetric slices of it shows the unusual cuts that CarteBlock may view of data that will make up an insight, the diamond or gem. The font is Lombok, a very futuristic and modern typeface.  The deep purples and violets in this color palette exude luxury and royalty. Side note: Ultra Violet is the Pantone Color of the Year (2018) so this would be on-trend.  

[button url=”http://botsang.com/carteblock-logo-6″ text=”VIEW LOGO CONCEPT 6″]

 

Logo Concept 7

This concept is a an abstraction of constellation of dots, that represents data,  are purposefully connected to make up the letter “C”. The various points and connections are in gradations of blues to signify reliability and trustworthiness. 

[button url=”http://botsang.com/carteblock-logo-7″ text=”VIEW LOGO CONCEPT 7″]

 

 

Logo Concept 8

This logo shape is a “C” letter that encompasses an octagon shape in the center. CarteBock is the analytical partner that surrounds the BlockChain industry. The colors are shades of purple that make this logo shape seem 3 dimensional.

[button url=”http://botsang.com/carteblock-logo-8″ text=”VIEW LOGO CONCEPT 8″]

 

Logo Concept 9

The disparate squares or pixels form and combine into a very strong letter “C”. CarteBlock takes all different forms and takes of data to creates strong insights and analysis about the BlockChain industry.

[button url=”http://botsang.com/carteblock-logo-9″ text=”VIEW LOGO CONCEPT 9″]

 

April 5, 2018 – Logo Round 1

These concepts show the logo against a mood image, full color logo, logo reversed out in white and in black and color palette. All these logos can be distilled into a main icon or shape so that it would still be distinguishable as a small square mark. The colors in the palette include primary and accent colors.

 

Logo Concept 1

The owl, CarteBlock’s spirit animal, is created in an abstract illustration within a crest shape. It exudes wisdom and knowledge that is part of CarteBlock’s coat of arms. The greens in the color palette exude a fresh perspective that is credible and informative. 

[button url=”http://botsang.com/carteblock-logo-1″ text=”VIEW LOGO CONCEPT 1″]

 

 

Logo Concept 2

The futuristic and geometric typefaces make up this logotype. The top text, “Carte” is created with sharp lines and can mean that CarteBlock takes pieces of info to create and make sense of trends or insights. The color palette is a bit more muted to contrast with the uber modern logotype to signify reliability and trustworthiness. 

[button url=”http://botsang.com/carteblock-logo-2″ text=”VIEW LOGO CONCEPT 2″]

 

 

Logo Concept 3

This concept expresses the “Freedom to Act” meaning in “Carte”, in that the “C” is a very modern stylized font on top of two overlapping inkblots. It’s expressive and unconventional (in the tech world). It’s like a branding iron stamp or a modernized seal of approval.  The color palette is bright blues that convey experience and deep violet that convey prestige & high-luxury. 

[button url=”http://botsang.com/carteblock-logo-3/” text=”VIEW LOGO CONCEPT 3″]

 

 

Logo Concept 4

Based off of the octagon shape, , the “C” is created with geometric slices. The meaning behind it is the foundation of blocks of data and analytics to form CarteBlock. It’s futuristic and techy and is highly stylized reference to blockchain. The color palette is of luminous blues with an accent of mint green to denote new money wealth and loyalty.

[button url=”http://botsang.com/carteblock-logo-4″ text=”VIEW LOGO CONCEPT 4″]

 

 

Logo Concept 5

This is a play with shapes and shades of color to create building blocks or “DNA” shapes that make up “CB”. Data and info is the DNA of  CarteBlock and helps their clients reach awareness and potential to the next level.  The deep purples and violets in this color palette exude luxury and royalty. Side note: Ultra Violet is the Pantone Color of the Year (2018) so this would be on-trend.  

[button url=”http://botsang.com/carteblock-logo-5″ text=”VIEW LOGO CONCEPT 5″]

 

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