Zenith Billboards is a new startup out of Stockton, CA, who specializes in outdoor advertising. They needed help with branding and messaging for their business. We honed in on “Achieve the pinnacle of exposure with Zenith Billboards”
For the logo mark, I created super modernized “z” against a very organic inkblot.It’s like a seal or Zenith’s signature stamp. Bright blues give it a sense of vastness and that the sky is the limit with the brand awareness that Zenith will provide. The accent of purple denotes power and is Pantone color of the year (which makes this color, on-trend). Moon was chosen as a brand font because it’s a friendly rounded font that is pleasing to the eye and makes it accessible to everyone.
Stay tuned for more designs for Zenith Billboards!